Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium?
Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one single message to one single audience. But with marketing automation in the back of our mind, do you also believe that email is past tense? Then it’s about time that you take a closer look at your email communication strategy.