Let subscribers define their reading moment

  • As a marketeer you give your contacts the possibility to 'read' your email when they have time for it and want to read it.
  • Allow your contacts to specify the time and date that they want to 'read' your emails.


What does it do?

Have you ever seen the Google - Inbox snooze functionality. The functionality allows you to 'snooze' an email to a later time.

We found this functionality pretty cool and deceide to implement this in our application.

You can add a link or button which gives your contacts the option to receive the email in question on a later / other time.


Why do you want to offer this?

It gives your 'readers' the flexibility to choose their reading time which hopefully results in a higher openrate of your marketing campaigns.


How does it work?

It is actually pretty easy.


The only you need to add is the action which will trigger the snooze functionality.

<?add_snooze?> is the action you need to use inside your marketing campaign.


Let's give an example :

We create a simple email with a snooze button in the lower segment of our email



Inside the mail we have build a button, we have to put the <?add_snooze?>  functionality behind the call to action.


That's it !

When that email is sent to your contacts and they click the 'snooze this email'



They will arrive on the following option page



The option which your subscribers have to snooze are :

  • Later today :  this will send a reminder 4 hours later to the contact of the initial email.
  • Tommorow :  this will send a reminder of that email on the exact time tommorow.
  • Pick date & time :  this let's the contact choose when they want to receive the reminder/snoozed mail.



How cool is this? No?

  • 08/09/2015
  • 0
  • snooze, contacts

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