No American president without email marketing

That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing.

During the previous elections, president Obama has put up this email marketing tool with an almost unbelievable perfection. That is why the candidates of 2016 see email as an inseparable part of their campaign. But each with their own accents. We selected the two most prominent: Donald Trump and Hillary Clinton.

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Email marketing is back from never being gone

Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium?

Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one single message to one single audience. But with marketing automation in the back of our mind, do you also believe that email is past tense? Then it’s about time that you take a closer look at your email communication strategy.

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Is high volume the right play?

There are pros and cons regarding limiting the number of contact moments.

Some say : too much would start to irritate, choose a relevant message at the right time but in small doses.
While others think email marketing is just like TV advertising, only through continued inbox presence you create brand awareness.

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Let subscribers define their reading moment

Have you ever seen the Google - Inbox snooze functionality. The functionality allows you to 'snooze' an email to a later time.

We found this functionality pretty cool and deceide to implement this in our application.

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Let your subscribers drive your campaign succes

A/B Testing Campaigns allow you to test different versions of a single campaign to see how small changes can have a big impact on your results.

Choose what you want to test, like the subject line or content, and compare results to find out what works and what doesn’t.

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Taking interests into account

You can get quite far working with target groups and personalising your texts.
However, you will be sending relevant content when you take interests into account. 

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Personalising your message

  • 25/08/2015
  • 0

It is always nice to be addressed personally in an e-mail.

However, if what follows is ‘one size fits all’, you will not get good results.

The more personal details you use, the more your contact will feel like you’re addressing them.

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Segmenting target groups

  • 24/03/2015
  • 0
Trying to satisfy a wide range of different needs is rarely effective.
Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you.
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