That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing.
During the previous elections, president Obama has put up this email marketing tool with an almost unbelievable perfection. That is why the candidates of 2016 see email as an inseparable part of their campaign. But each with their own accents. We selected the two most prominent: Donald Trump and Hillary Clinton.
Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium?
Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one single message to one single audience. But with marketing automation in the back of our mind, do you also believe that email is past tense? Then it’s about time that you take a closer look at your email communication strategy.
There are pros and cons regarding limiting the number of contact moments.
Some say : too much would start to irritate, choose a relevant message at the right time but in small doses.
While others think email marketing is just like TV advertising, only through continued inbox presence you create brand awareness.